TUB HUG
Brand Identity | Packaging & Logo Design | Illustration
2021
Tub Hug is a Personal Care Cosmetic Brand that aims to provide comfort, relief and relaxation through our bath and shower products.
The brand aims to redesign the way we experience showers such that it goes beyond a routine, but instead is a cathartic ritualistic experience. However, the brand still retains the core element of cleansing in showering practices, though with a new interpretation of showering as a time for healing and the cleansing of one’s stress and emotional burden.
The brand takes on multi-sensory approach in adopting cathartic elements in the form of aromatherapy and chromotherapy in our colourful scented bath and shower products.
TUB HUG
2021
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Visual Communication 3 Project, Nanyang Technological University (NTU), School of Art, Design & Media.